Sunday, October 23, 2011
DISNEY TEAMS UP WITH SIMILAC TO UNDERMINE BREASTFEEDING
"...We are very excited to introduce a brand new Similac partner opportunity — Pediatric Kits! It’s just announced but we’ve already brought in Blairex and Olan Mills as new partners. Similac will be delivering over 2 million Ped Kits to OB/GYN offices all over the country this year. That’s a great way for the right brands to meet new moms and their little bundles of joy! It’s been an amazing few years working with Abbot Nutrition. We’ve seen the Similac program double in terms of new partners and we’ve been a part of helping monitize the initiative with over a million dollars in new revenue.
Also, this just in: we’re pleased to announce the recent signing of Disney as one of our newest Similac Co-op partners. Look for exclusive Disney offerings in our Similac Discharge kits beginning this Fall..."